What does it mean to be “GREEN”?


“NAR’s Green Designation is the only NAR-recognized real estate designation designed for residential, commercial and property management professionals looking to learn about issues of energy efficiency and sustainability in the various facets of real estate.

The Green Resource Council

Established by the National Association of REALTORS® and the Real Estate Buyer’s Agent Council (REBAC), the Green REsource Council serves real estate professionals by providing comprehensive training and access to cutting-edge resources and tools as well as promoting green excellence, leadership, and consumer awareness within and across multiple real estate disciplines.

Our mission is to make the knowledge of green real estate practices available to everyone and to encourage our industry to produce greener homes and buildings. Buildings consume more energy than anything else in the United States. By providing the community with the information they need to reduce consumption and implement sustainable practices, we can make a significant impact on the world around us. We accomplish this mission by:

  • Providing green real estate professionals with the awareness and knowledge of green building principles applied in residences and commercial properties, developments and communities. This allows them to list, market, and manage properties with green features, as well as guide buyer-clients, in purchasing green real estate.
  • Encouraging green real estate professionals to be advocates in spreading the green philosophy and act as a positive force for creating sustainable and energy efficient communities.
  • Advancing the belief that every step toward green is a step in the right direction.
  • Supporting member efforts with numerous resources, green industry news, referrals, marketing tools and consumer/builder awareness campaigns.
  • Enabling green real estate professionals to incorporate green principles into their practice.
  • Providing on-going information, tools and support about green building features, thus enabling members to be leaders in the marketplace.

Green isn’t just a trend; it’s a movement. The National Association of REALTORS® believes that every step toward a greener, more sustainable environment is a step in the right direction. Whether you’re looking to green your home, your business or your life, an NAR Green Designee can help.

A lot of people today are greenwashing, or falsely claiming to be green. To help you distinguish fact from fiction, the Green REsource Council provides NAR Green Designees with up-to-date resources and ongoing education about:

  • Green materials
  • Energy-efficient technology
  • Green ratings
  • Green design
  • Green incentives
  • Green living
  • And more!

If you’re ready to buy, sell or build green, use our directory to find an NAR Green Designee in your market.

Why Go Green

There is a variety of reasons to go green, but most come back to supply and demand. We have a limited amount of resources available and more and more people using them up. If we want our future generations to enjoy the same standard of living we’ve experienced, we need to take action.

Green building is a great place to start, as buildings consume 14% of potable water, 40% of raw materials, and 39% of energy in the United States alone (according to the US Green Building Council). That’s 15 trillion gallons of water and 3 billion tons of raw materials each year! If that’s not enough to convince you, here are some other reasons to go green:

For The Environment

Want to make the world a better place? Implementing green practices into your home or office can help reduce waste, conserve natural resources, improve both air and water quality, and protect ecosystems and biodiversity.

For The Savings

Want to make your dollar go further? Green systems and materials reduce energy consumption, which in turn reduce your energy bills. They also increase asset value and profits and decrease marketing time; making your dollar go further for longer.

For Your Health

Want to live healthier? Green building isn’t just good for the environment; it’s also good for YOU. Sustainable design and technology enhance a resident’s overall quality of life by improving air and water quality and reducing noise pollution. According to a 2006 study by the Center of the Built Environment, University of California, green office buildings improve productivity and employee satisfaction in the workplace. “

*All information taken from the Green Resource Council Website*